About Me
I work with WordPress, AI, and real-world website problems every day.
My name is Dave. I spend a lot of time working through the kinds of website problems real people run into. Most of my work revolves around WordPress, site performance, and uncomplicating explanations.
Oh, and I use AI in practical, collaborative, human-managed ways.

(Not me, but basically what it looks like when I smile for pictures)
Beliefs
What shapes the way I work.
I write for people
Are you tired of copy/paste replies with irrelevant information because the support you’re talking to isn’t actually paying attention?
Yeah, I don’t do that.
I try to make things easy to read by breaking them down so regular people can understand.
I use AI collaboratively
AI is a highly useful tool if you use it the right way. It takes a lot more than a great prompt, or a lot of random back and forth.
I use a method called AI-Augmented Development to collaborate with the AI in much the same way you would with other people.
And I check to ensure it makes sense.
I look for a path forward
Not everything can be solved by one person, but I certainly do what I can to help. This is very different from others who push clients off, saying it’s not their problem.
If I can’t solve your problem, that’s one thing, but I’ll try to point you in the right direction to get it addressed —and I’ll explain WHY I think that’s the way to go and give you the information you may need.
Never Asked Questions
9 random things about me.
01
Phantasm is my favorite horror film
Absolutely, 100% my favorite horror film and horror series.
02
I have a lot of autographs
A wall of my office is covered in autographs from a lot of different celebrities, including Sarah Dumont, Marilu Henner, GZA, Shannen Doherty, Mike Colter, and Jen Taylor (Cortona). My interest is kind of all over the place.
03
I live in rural North Carolina
From time to time, I’ll write about things related to rural life, but suffice to say, I live in one of those towns that barely has any people in it, and I like it that way.
04
I built the WordPress theme you’re looking at
Currently, it’s a work in progress. I’ll post on the site once it’s available.
05
I am a married father of two
My wife loves me for some reason, and unfortunately, my children have grown up to be like me.
06
I worked in the web hosting industry for 6+ years
Because I literally was the WordPress department there, I have seen a lot of off-the-wall things in WordPress.
07
I own an unhealthy number of movies
Almost 1000 DVDs and Blu-rays, countless VHS, and even a laser disc. No, I don’t have a laser disc player.
08
I have 128GB of RAM in my desktop for no reason
Yes, it helps with some things I do, but I really cranked it up because why not?
09
I collect dictionaries
This became a thing a few years ago. The oldest one is from 1909. I find it very interesting to look up common words that aren’t in there because they hadn’t been invented yet.